SAP AI Tour 2025 is here.

If you’re even a little bit curious about how artificial intelligence is reshaping the world of business, you’ll want to keep an eye on Melbourne next week. On August 7th, 2025, the centre piece in Melbourne will pulse with the energy of the SAP NOW AI Tour Australia and New Zealand: a one-day event dedicated to exploring the transformative power of AI, especially as it weaves into the DNA of business through SAP’s ever-expanding portfolio of enterprise tools. Whether you’re running IT, managing operations, driving procurement, supercharging HR, optimising finance, or steering executive strategy, this is an event pitched directly at you.

Let me walk you through what SAP AI is all about, what makes this tour special, and perhaps most importantly what you gain by being part of this singular conference experience.

SAP AI: Not Just Another Buzzword

SAP AI, often referred to as SAP Business AI, is more than just a layer of tech sprinkled on top of business systems. At its core, SAP AI is a suite of intelligent tools and “agents” designed to deeply embed artificial intelligence into end-to-end business processes think of supply chains, HR, finance, procurement, sales, and marketing without having to bolt on separate software or migrate data around. SAP’s AI isn’t generic; it’s purpose-built for businesses. It understands enterprise processes, leverages your real business data, and delivers AI-powered efficiencies directly where your teams work every day.

Some key features of SAP AI:

• Seamless Embedding: AI is built right into SAP’s core cloud applications, giving you smart automations, data-driven insights, and conversational help right inside the tools your teams already use.
• Industry Specificity: From manufacturing and retail to finance, supply chain, and HR, SAP AI tailors itself to industry-unique challenges and workflows, not just broad “AI” problem-solving.
• Joule Copilot: Meet Joule, SAP’s conversational AI copilot. It helps users with tasks and advice across apps, makes recommendations, codes automation, and even answers detailed business queries in natural language. It’s always on, anticipates your needs, and supports custom workflows.
• Explainable and Responsible: SAP abides by rigorous principles of responsible AI, ensuring decisions are transparent, compliant, and trustworthy.

In short: SAP AI isn’t here to replace your people. It’s here to amplify what they can do, eliminate tedious work, and help your business achieve more all in the context of your real data and systems.

So, What’s the SAP NOW AI Tour All About?

This isn’t just any tech event. Picture it as a gathering point for leaders and innovators aiming to stay ahead of the curve. The theme is simple but powerful: “Unleash your future with business AI.” The goal is to connect all parts of your business people, data, and applications so you can drive real, end-to-end transformation.

Who Should Attend?

• IT leaders gunning for digital transformation.
• Operations managers who want process efficiency.
• HR professionals looking for smarter talent solutions.
• Finance folks aiming to automate and optimize.
• Procurement pros after better spend management.
• C-suite execs strategizing their next big move.

Whatever your position, if you care about using technology to deliver innovation, efficiency, or growth, this event was built for you.

Live Agenda: What Happens During the Day?

The agenda hits a nice rhythm of inspiration, learning, hands-on breakout sessions, and networking. Here’s a preview:

Welcome & SAP Keynote starts at 9 followed by “Why Best-of-Suite Wins in the Age of AI” by Stephan de Barse (SAP, Global Biz Suite).  “There is a Fireside Chat: AI in the Public Sector” is led by various thought leaders from Coles, Dulux Group, and the Victorian Government, all sharing real-world experiences with SAP-powered transformation.

One of the most important topics in today rapid growing AI World; “Responsible AI & the Future of Humanity” is presented by Dr. Catriona Wallace (renowned for her work in responsible AI),

What Will You Actually Get Out of It?

Let’s get real what you want from a conference? You want insights you can actually use, connections that matter, and examples that clarify how all the technologies translate into business value. Here’s what’s in store:

1. Practical Know-How

Breakout sessions get deep into business scenarios: from using AI to streamline returns and order management, to automating supplier research or modernizing the entire financial close. You’ll see how SAP’s Joule copilot can help teams complete tasks up to 90% faster, and how AI can help reduce fraud, optimize working capital, or improve the employee experience.

2. Strategic Inspiration

The keynotes aren’t about technology for technology’s sake. It’s about how you rethink business models, adopt a responsible approach to AI, and make your company truly future-ready. Dr. Wallace’s session on responsible AI will guide leaders who are wrestling with ethical dilemmas and the real-world impact of automation.

3. Hands-On Demos and Show Floor

Want to see AI in action? The show floor and expert stations let you explore live demos, ask SAP experts tough questions, and even get a quick AI-powered diagnostic of your current systems. Test out new features, see what competitors are doing, and go beyond the PowerPoint.

4. Industry Networking

Rubbing shoulders with problem-solvers like yourself, you’ll meet peers grappling with similar challenges, consultants who’ve “seen it all,” and thought leaders who can explain how global trends (AI, sustainability, hybrid work) play out in your backyard. These informal moments often lead to the best takeaways.

5. Solutions Tailored to Your Industry

SAP AI is renowned for industry depth. In the healthcare sector? See how AI-powered monitoring is supporting clinicians and patients. In manufacturing? Learn how companies are using AI to detect quality issues before they go into production. In retail? Discover how AI-driven personalisation and inventory prediction are boosting revenue.

6. Tips for Accelerating Your AI Journey

It’s easy to get stuck in AI “pilot purgatory.” Sessions are designed to move you from pilot to production, showing how other companies (including local success stories from Australia) have rolled out SAP AI and what pitfalls to avoid.

7. Early Insight Into What’s Coming Next

SAP traditionally uses these events to preview upcoming features think Joule Studio for customising your own AI agents, deeper integrations with Microsoft 365 Copilot, advanced analytics features, and new tools hitting SAP Build later this year.

Why Does All of This Matter?

The business world is changing fast. Generative AI, automation, and analytics are becoming non-negotiable if you want to compete, especially if you’re managing large, complex organisations. But knowing how to get started, what real-world value looks like, and how to do it responsibly? That’s still the million-dollar question.

The SAP NOW AI Tour gives you three big advantages:

• Clarity: Understand what’s hype and what’s truly useful for your business.
• Connection: Meet the people (and solutions) that can help you accelerate your projects and avoid common mistakes.
• Confidence: Leave knowing your next steps, armed with both inspiration and practical tools to guide your transformation.

A Taste of What’s Possible (SAP AI Capabilities by Business Area)

Here are some tangible ways SAP AI helps businesses of all stripes:

• Supply Chain: AI models spot manufacturing defects earlier than humans, route around supplier disruptions, and automate goods receipt to cut costs by up to 50%.
• Finance: Automate receivables, spot fraud before it becomes a headline, and free up teams to focus on higher-value work.
• HR: Use AI to screen candidates, speed up onboarding, personalize growth plans, and automate payroll improving engagement and retention.
• Sales & Service: Classify incoming requests, provide instant recommendations, and deliver personalized customer journeys at scale.
• IT & Developers: Develop apps faster with AI-generated code and reduce DevOps drudgery.
• Consulting: Accelerate SAP project timelines by tapping into AI-powered insights.

The SAP AI Difference: Joule in Everyday Business

What makes SAP’s approach unique in the crowd of AI solutions? Let’s revisit Joule, SAP’s AI copilot:

• Context-Aware Help: Whether it’s helping finance resolve disputes or procurement find suppliers, Joule knows your systems and context.
• Always-On Productivity: Works across any web app, third-party included so no need to jump between screens or tools.
• Customisation: Developers can extend Joule with new skills without a PhD in AI, thanks to drag-and-drop tools and SAP Build.
• Future-Ready Integrations: 2025 brings tighter hooks into Service Cloud, Field Service management, Ariba, and more.

Wrapping Up: Why You Shouldn’t Miss SAP NOW AI Tour in Melbourne

This isn’t a sales pitch: it’s a rare chance to see tomorrow’s business, today. Whether your business is already deep in SAP, still considering ways to bring AI into existing systems, or you’re just trying to work smarter across different teams, the SAP NOW AI Tour is packed with learnings you can bring back to your everyday work.

• You’ll gain: Real insight, practical skills, local and global perspectives, and a network of like-minded peers.
• You’ll see: Not just “how AI works” but “how AI works for your”
• And you’ll leave: Energised, equipped, and ready to architect your future with genuine confidence.

If there’s one tech event in Australia and New Zealand you make time for this year, let it be this.

Event details at a glance:

• What: SAP NOW AI Tour Australia & New Zealand
• When: August 7, 2025
• Where: Centrepiece, Melbourne
• Who: Business and technology leaders, decision-makers, anyone looking to transform their organisation with AI

Ready to reimagine what’s possible?